The Ratings Are In For Week 3 of House of the Dragon!

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The initial ratings are in for episode 3 of House of the Dragon!

Deadline reports that “Second of His Name” has “exceeded 16 million viewers based on a combination of Nielsen and first party data,” and that episode 3 viewings were “up 27 percent on HBO Max compared to episode 2 on the prior Monday.”

What does that mean? Deadline breaks it down for us. “First party means data that HBO measures directly from HBO Max. Premiere night viewing included HBO Max and linear viewing. Longer term measurement will include HBO Max, additional linear plays, DVR, and On Demand viewing.” That’s why the numbers keep increasing throughout the week, because the first figures we get simply aren’t true to reality, when we have so many streaming platforms.

Variety looks at the ratings from another point-of-view, noting that looking just at the linear ratings, there’s a notable drop this week- a 28.6% decrease. They report that the episode was watched by “2.5 million people across its four cable airings on HBO on Sunday, per Nielsen.” This perspective offers a narrower scope, only going off Nielsen numbers. And I suspect that with Labor Day this week, and a lot of people traveling, many will be watching this episode later than usual, something that will reflect in the final numbers at the end of the week.

So what does it really mean? Hard to say right now. The holiday weekend throws the numbers off for sure this week; even Oz didn’t watch the episode on time. There’s likely to be some ebb and flow in the ratings as people figure out if they want to stick with HOTD, and new fans will trickle in as well, like they did with the original series, when word of mouth got out. We won’t know what the trend is really going to be for a few more episodes.

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Sue the Fury
Susan Miller, Editor in Chief of WatchersOnTheWall.com

5 Comments

  1. The ratings are exceeding expectations for most people. Though they would never admit it, I am sure for HBO as well.

    These are pretty juggernaut type numbers for the modern age of television. Especially how many are live watching it in an era of on demand streaming.

  2. Glad to see ratings doing well even if people appear a bit miffed with the time jumps. From what I’ve read and heard directly from others is that they are enjoying the show but episode 3 was probably their least favourite so far.

  3. It’s really not that hard to say. Nielsen numbers measure a limited scope whereas HBO can measure its own subscriber views more accurately. As you say, the most likely reason for the lower Nielsen number is people were vacationing until Monday when they came home & watched the episode… and at that point, more people watched it than the previous week.

  4. The ratings are exceeding expectations for most people. Though they would never admit it, I am sure for HBO as well.

    These are pretty juggernaut type numbers for the modern age of television. Especially how many are live watching it in an era of on demand streaming.
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