Mountain Dew gets into #FortheThrone campaign with “A Can Has No Name,” a special Game of Thrones-themed can

Mountain Dew For The Throne Can Season 8 Arya List

Yesterday Mountain Dew teased they’d gotten involved with HBO to participate in Game of Thrones Season 8’s #ForTheThrone marketing campaign, and today we know the details: Mountain Dew is releasing a special edition can with Arya’s kill list.

As Mountain Dew puts it: “For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Today, MTN DEW makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green ‘face’ revealing a stark white, brandless can – ‘A Can Has No Name.'”

“A Can Has No Name” is a limited-run, special edition MTN DEW can inspired by Arya Stark, her ever-developing kill list, and her time with the Faceless Men, the Braavosi guild of assassins who relinquish their former identities to become “no one.”

When warm, the cans appear brandless. Once chilled, they reveal Arya’s iconic kill list, a tribute to those killed and a glance at her remaining targets for the final season. The cans incorporate thermodynamic ink, which is temperature sensitive and allows for colors to change when chilled.

In order to get a chance to get one of these limited edition “A Can Has No Name” cans, you must tell MTN DEW on Facebook, Instagram and Twitter “what you’d sacrifice” using the hashtags #ACanHasNoName #ForTheThrone, and #MTNDEWsweepstakes.

Coin Rendering Mountain Dew Can Season 8 ForTheThrone

Alternatively, fans can also score one of the limited-edition cans in New York City and Los Angeles in the coming days by finding the “Masters of Coin,” uttering the ancient password, and receiving a coin. The Masters of Coin will then lead them to a designated ground where the coin will dispense a can from the Iron Vending Machine.
More details about this will be revealed by Mountain Dew in the coming days.

17 responses

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    1. Laura:
      “Man I was hoping to just grab one of these at 7-11 lol”

      __________
      Yeah, I know. 😡 Finally there’s a merchandise tie-in that immediately made me think “F-ck yes! How cool!* Gotta get that!”… only to read on and learn that you have to win a contest. Pretty short-sighted on Mountain Dew’s part. They could’ve sold millions of these cans to the public. [I would’ve bought up every one in my supermarket.]

      * “A Can Has No Name” is a limited-run, special edition MTN DEW can inspired by Arya Stark, her ever-developing kill list, and her time with the Faceless Men, the Braavosi guild of assassins who relinquish their former identities to become “no one.”

      When warm, the cans appear brandless. Once chilled, they reveal Arya’s iconic kill list, a tribute to those killed and a glance at her remaining targets for the final season. The cans incorporate thermodynamic ink, which is temperature sensitive and allows for colors to change when chilled.”
      ****

        Quote  Reply

    2. This is as bad as Bud Light, geez. 🤪 Getting every last dolla it seems, good for them. But there’s no way I’m making any effort to win a can of cold wildfire.

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    3. Making so many marketing things either unaffordable or cloak-and-dagger is pretty short-sighted. Oh, well. I guess I’ll have to buy all the bottles of Scotch after all.

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    4. Laura:
      Man I was hoping to just grab one of these at 7-11 lol

      Same lol. Shame, since Dew is my preferred soda. I’m sure they’ll turn up online for a pretty penny.

        Quote  Reply

    5. Ten Bears,

      Yes, I did not read that part. Watched the video. Yikes!

      They need to sell this over the counter! Even I would buy it and I do not buy mountain dew. And I have never bought any GOT knick-knack.

      I think of it and then fail at it! I tried to buy the Scotch but it sold out at the one store I visited. And I decided that was enough effort of my part. Bought some nice port instead.

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    6. Mountain Dew? My heart can hardly take the hype as it is. If I added hard-core caffeine and sugar? I might drop dead!

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    7. It has the hound on the list. Arya took him off…. (I think I want to see the Arya/Hound reunion even more than Jon’s) so the list seems a bit out of date.

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    8. Laura,

      Yeah, I didn’t see any. Total bummer they award these online only. I’m sure these would be a hit especially with the new season coming up. Such a tease.

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    9. Mango: They need to sell this over the counter! Even I would buy it and I do not buy mountain dew. And I have never bought any GOT knick-knack.

      I don’t know how much thermodynamic ink costs but that may have something to do with them not being widely available.

        Quote  Reply

    10. hexonx,

      Thanks! You are problably quite correct.

      I did not think of the economics of it. And this would be a major consideration.

      I see why it would be structured in this way to use a few to get a bigger programme of activities.

        Quote  Reply

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