Love it, hate it, or fall firmly on the side of “meh”, Game of Thrones was the biggest show in the world. The final season, particularly the last episode, remain wildly controversial among fans, but the love and passion for Westeros that brought people together are ever present. That’s why we’re going to have a great time with this month’s big anniversary. To celebrate the 10th anniversary of GoT‘s premiere (April 17, 2011- yes, it’s really been that long), HBO has launched The Iron Anniversary, a month-long celebration commemorating the series. A custom spotlight page has been created on HBO Max with personalized curations, a binge-watching marathon, and some pretty damn neat special-edition products.
HBO Max’s new “Game of Thrones” Spotlight Page, is an in-app experience, with helpful info for the fandom newbies and more interesting interviews and easter eggs for more hardcore fans. Over 150 videos of behind-the-scenes extras, cast interviews, clips and trailers are included, many of which have never been available on the streaming platform before.
Want to get into the group marathon experience with your friends on social media? Set your calendar alerts for April 10th! Beginning April 10, HBO will launch the Game of Thrones MaraThrone with all episodes of season 1 airing on HBO2 starting at 10:00 a.m. ET, challenging fans to continue to binge watch all 73 episodes of the series on HBO Max while raising money for select global charities. For two weeks, Game of Thrones cast members will rally the fandom to contribute to one of ten noble causes: Women for Women International, World Central Kitchen, Conservation International, International Rescue Committee (IRC), UNICEF, FilmAid International, SameYou, Royal Mencap Society, National Urban League and The Trevor Project.
Remember that cool special edition merch we mentioned? Behold! Warner Bros. Consumer Products and its licensing partners have teamed up to create a variety of special-edition products kicking off the Iron Anniversary that include:
- A one-of-a-kind Imperial egg by Fabergé, the world’s most iconic artist jeweler, inspired by Daenerys Targaryen, and co-designed by series Emmy Award-winning costume designer Michele Clapton. The egg (worth $2.22 million!) includes a miniature crown designed by Ms. Clapton, which represents the crown Daenerys would have worn had she taken the Iron Throne. (Visit THR for more details and see inside the egg!)
- Mikkeller, the Danish craft beer company, have launched a range of beers inspired by the series, that will let fans all over the world celebrate one stein at a time. Fans can cheer with the first beer in the assortment called “Iron Anniversary IPA.”
- Pop culture products leader Funko have unveiled a new iron-textured limited-edition assortment of fan-favorite “Game of Thrones” Pop! vinyl collectibles and new figures based on Arya Stark in her training outfit, Khal Drogo with his blades, Ned Stark on the throne, Robb Stark with a sword, Tyrion Lannister with shield, and more Drogon! Available for pre-order now at retailers everywhere.
- And of course, Game of Thrones: Complete Collection is available to own on 4K Ultra HD, Blu-ray, DVD and through select digital retailers. The complete series is also available to stream on HBO Max.