Game of Thrones is, by a wide margin, the most popular show in the history of television. It’s shown in 170 countries around the world and has entrenched itself in popular culture, and its viewing numbers seem to climb every season — an anomaly in television.
It’s no surprise that Thrones is also the world’s most-pirated show (hey, not everyone can borrow an HBO Go login every Sunday) and MUSO, a market tracking company, recently reported that season 7 piracy numbers totaled more than 1 billion as of September 3 — the highest piracy numbers ever recorded for the show.
Viewers per episode via legal channels averaged 31 million, MUSO found, but the numbers of illegal downloads “show that piracy eclipsed legal viewings. While this season was the most watched legally, the unprecedented popularity of the show has also seen fans across the world take to unlicensed channels to stream and download episodes in absolutely staggering numbers.”
Unlicensed streaming was the favorite medium, accounting for 85 percent of pirated viewings, with torrents and direct downloads making up the rest of the numbers:
MUSO also offered an episode-by-episode breakdown of the pirated viewing figures:
- Episode one: 187,427,575
- Episode two: 123,901,209
- Episode three: 116,027,851
- Episode four: 121,719,868
- Episode five: 151,569,560
- Episode six: 184,913,279
- Episode seven: 143,393,804
- All Episode Bundles – Season 7: 834,522
As for the exact total, as of September 3, the figure stood at 1,029,787,668.
“Game of Thrones has become one of the biggest global entertainment phenomena of today and activity across piracy networks has been totally unprecedented,” said Andy Chatterley, co-founder and CEO of MUSO. “In addition to the scale of piracy when it comes to popular shows, these numbers demonstrate that unlicensed streaming can be a far more significant type of piracy than torrent downloads.”
The full article is available here.