Events/General/News/Production

Premiere Date for Game of Thrones Season Seven to be Announced Today!

Posted on by Luka Nieto

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It is unusual for a premiere date to cause such hullabaloo, but the seventh season’s winter filming schedule changed everything, pushing back production by a few months compared to previous years, and leaving us with no idea of when next season would air. “Summer” was as close as HBO ever got… until today’s gimmicky reveal campaign!

Instead of making an old-fashioned announcement, perhaps on the teaser poster, HBO’s marketing department decided to go in a more media-savvy direction: HBO just set up an interactive Facebook Live event, in which fans will be brought into a real life version of the poster: A gigantic block of ice surrounded by fire. The date is hidden underneath!

The event will begin at 11 am PT or 2 pm ET — two hours after the announcement. Keep an eye on the Game of Thrones Facebook page and get ready! Once the fandom does its work, HBO will reveal the much anticipated Game of Thrones Season 7 premiere date!

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Luka Nieto

151 Comments

  3. Yay, finally!! I don’t ‘Facebook’, lol, so I’ll have to monitor Twitter at 11am. For the hell of it, I’m going to guess July 9th as the premiere date.

  5. heh.. this actually took some thought.. you got my attention HBO.. good job!

    April the Giraffe will have to go on standby for a bit.. a girl has her priorities you know?

  7. Game of Thrones is such a popular show that they have an announcement about announcing a premiere date. I can’t think of another show doing that. Amazing what a global phenomenon this show has truly become. Awesome.

  9. selena:
    heh.. this actually took some thought.. you got my attention HBO.. good job!

    April the Giraffe will have to go on standby for a bit.. a girl has her priorities you know?

    I don’t even want to admit the amount of time I’ve watched her meander around. Lol! ☺

  10. BunBunStark: I’m going to guess July 9th as the premiere date.

    That’s been my target as well. Even though the 8 episodes of The Leftovers will complete on the 4th or 11th of June, I’m not expecting them to jump right into GoT. It would be a nice surprise if they do but I think they’ll hold it a few weeks until after the US Independence Day (observed) weekend…

  11. Social media buzz suggest the date has not leaked out but supposedly some people are claiming to know it is the Sunday of John Oliver’s final show before his summer hiatus and that the GoT premiere is going to be 80 minutes. The buzz is Oliver’s season finale is going to be a special hour program from 10:30-11:30 EST and that the Game of Thrones premiere will lead in to his half season finale running from 9-10:20 EST. True or false, I guess we’ll know soon enough.

  12. Someone was saying on the other article that the date is supposed to be 15th June, I really hope it’s not July but if so please the first weekend otherwise it will be going until end of August then they are almost immediately beginning with the final season.

  13. My predication has been the Sunday following the July 4th holiday ever since we found out it would start in the summer.

  16. Hallelujah! And we’ll have lots to talk about when we know. That’s one less surprise for D&D and Mophie to share with the SXSW audience next weekend. Maybe we’ll at least get a teaser. Come to think of it, MW and ST are teasers ;-} .

  19. Pigeon: I don’t even want to admit the amount of time I’ve watched her meander around. Lol!

    I have it playing in the background while i am work to make sure I dont miss anything..its sad lol

    so we are getting premiere date today.. we will prolly get a little something from the panel at SxSW and I am gonna bet we get first teaser April 2 which opening day for Major League Baseball (since they are doing that tie in this year) during Cubs-Cardinals game..let the promo season begin!

  20. “Fear is For The Winter”…is that the tagline? They tweeted it.

    My guess is July 9th.

  21. Hopefully they won’t schedule any important dates on April Fool’s Day. That could be trouble.

  25. It’s been a long time since I’ve stopped by, but I figured the day the season premiere date is announced is as good a time as any.

    To all the familiar names I see, I hope everyone has been well. To the names that are new to me, I hope y’all have been enjoying this great site.

    The Season Premiere Date is Coming…yay!!!

  27. I hadn’t seen the video of the teaser. The face underneath looks like Jon Snow. Or could it be Benjen or Dolorous Edd? ?
    God I hope it’s not Jon ??

  29. “Fear is for the winter, my little lord, when the snows fall a hundred feet
    deep and the ice wind comes howling out of the north. Fear is for the long
    night, when the sun hides its face for years at a time, and little children
    are born and live and die all in darkness while the direwolves grow gaunt and
    hungry, and the white walkers move through the woods”

  32. Honestly was not expecting the premiere date until next month after they released the teaser poster yesterday!

    With Liam saying July just a couple weeks ago, that seems very likely now.

  33. Just had a terrible thought: most of us are expecting a July date, but what if it turns out to be August?? I think I’ll flip a table if that happens.

    T-minus 17 minutes…

  37. Maybe I am being optimistic but it could still be June:-) We know they are filming again from September so very unlikely to be August in my opinion with media commitments when the show is on air.

  39. My birthday is July 10th and as we don’t tend to watch till the Monday anyway (as we’re in the UK and staying up till 2am kills me when I have work the next day), a July 9th premiere would mean I get to watch on my birthday, which would be pretty awesome! I hope it’s earlier, but I wouldn’t mind the 9th of July.

  40. Jon Snowed:
    Maybe I am being optimistic but it could still be June:-) We know they are filming again from September so very unlikely to be August in my opinion with media commitments when the show is on air.

    Yeah with only 7 episodes the finale would be in August it it premieres early July. I don’t think the season will go into September.

  41. With Isaac’s interview with EW, the teaser poster and now the announcement of the premiere date, it really feels like the HBO media campaign for season seven is getting underway. Although they have just finished filming, I think it feels like everything is taking longer this year because they filmed later in the year; I cannot believe it has been eight and a half months since the end of season six!

    Love the callback to Old Nan’s tale from season one in the tagline! Fear is for the winter……

    As for the premiere date, I would guess at 9th or 16th July (hopefully the former as it will be quicker!). I doubt it will be later than that as 16th July is the last date they can air one episode per week and still have a 7 episode season finish before the end of August (given filming is rumored to begin again in September.

  42. BunBunStark:
    what if it turns out to be August??

    Hey, they could probably get a really cheap block of US TV time during the total solar eclipse on August 21…

  44. Alba Stark:
    With Isaac’s interview with EW, the teaser poster and now the announcement of the premiere date, it really feels like the HBO media campaign for season seven is getting underway.Although they have just finished filming, I think it feels like everything is taking longer this year because they filmed later in the year; I cannot believe it has been eight and a half months since the end of season six!

    Love the callback to Old Nan’s tale from season one in the tagline! Fear is for the winter……

    As for the premiere date, I would guess at 9th or 16th July (hopefully the former as it will be quicker!).I doubt it will be later than that as 16th July is the last date they can air one episode per week and still have a 7 episode season finish before the end of August (given filming is rumored to begin again in September.

    It’ll be interesting to see what they reveal at SxSW. Not much I think.

  45. Newbietothegame,

    Shy Lady Dragon,

    Lulus Mum,

    Awwww…you guy’s rock!!!

    I did have some strange thing click in my head that I wanted no spoilers, but life got pretty crazy, too. It still is crazy, and I’m just coming up for some air, but I’d been missing lots of people here, so…

    I’m really in the dark about anything that’s going to happen in the new season, and I’m digging it. I haven’t been this clueless (well, at least about the show) in years.

  46. JFC, how long is this ice melt going to take…

    Maybe someone should type DRACARYS to help the melting process…

  50. Nymeria Warrior Queen,
    Aww hope everything’s ok with you honey! We’ve missed you too! In case you don’t know the entire outline of the series leaked so you have to be very careful if you want to avoid stuff. We are talking all the major events (by the looks of it) rather than the kind of relatively vague spoilers of old.

  52. Did the video just end for anyone else with no damn release date revealed?! Marketing FAIL. Hmph!

  55. Sorry but this was a sham and a stellar fuck up by HBO marketing. 15 mins watching ice melt for the video to cut out? Unbelievable!

  58. No matter when it happens, I will wait. We always do. At least I will know how much time I have to finish my rewatch. I’m really moving at snail pace this time.

    Nymeria Warrior Queen,
    I’ve been away from the site as well as I also try to avoid spoilers and leaks and there is also another non-GoT fansite which takes a lot of my time. Yes, I’m pretty much in dark as well and I’m aware of only one spoiler which was so obvious to me that I went to check the article.

  59. Apollo,

    Thankfully I only noticed it in the last two minutes. This was more worthy of an April Fool’s prank.

    At least GRRM doesn’t do this with the WotW release date.

  61. they posted they would be back… not sure Facebook Live was ready for GOT fandom…there were over a million peeps watching feed i think lol

  66. Those asswipes better give us a teaser or small trailer at the very least, after that. Disgraceful.

  67. aabe,

    I was only kidding about the April Fool’s Day joke when I posted it earlier in the thread, but damn…I had no idea how right I was.

  69. Technical difficulties?

    If it was just trolling, at least it was more fun than those dumb 3-eyed raven visions from a few seasons ago.

  70. HBO marketing is…well not so good. I still remember that ridiculous 3 eyed raven nonsense where you needed to tweet or something to get “visions”.

  71. Wolfish,

    He has been around a bit I think, although much less than usual? I don’t remember him as the type to avoid spoilers before, but they haven’t been quite so, er, spoilery as this time.

  72. Newbietothegame,

    Hiiii to you and Queen Nym!!!

    Ugh, people stop freaking out. Its not a marketing fail

    Things go wrong sometimes. No big deal.
    What does getting a premiere date change anyway? Nothing. Still gotta wait to watch.

  73. Dee Stark:
    Newbietothegame,

    Hiiii to you and Queen Nym!!!

    Ugh, people stop freaking out. Its not a marketing fail

    Things go wrong sometimes. No big deal.
    What does getting a premiere date change anyway? Nothing. Still gotta wait to watch.

    Dee Stark,

    How dare you try and inject some common sense and rational thought into this thread 😉

  74. They should have just torched the ice non stop until it melted. I knew something would go wrong as they kept dragging it out. I hate Facebook Live. I almost always have trouble with it. At least us ASOIAF fans are accustomed to waiting.

  77. “The fire in the realm was overpowering but we’re back”. LOL, hopefully this time the stupid stream won’t crash. This does seem poorly thought out, though.

  80. Oooooh, now it’s 2 flames aimed at the block of ice. Should’ve done that from the beginning, lol.

  81. The idea of livestreaming a date revelation was genius, but not if it involves over an hour of staring at an ice cube

  82. Lulus Mum:
    Wolfish,

    He has been around a bit I think, although much less than usual? I don’t remember him as the type to avoid spoilers before, but they haven’t been quite so, er, spoilery as this time.

    I did not read the leak, but at lot of folks did. So the discussions were mostly based on it. No point putting out tinfoil theories and discuss what the filming spoilers may mean. That leak was the kiss of death.

  83. Just give the date for gods sakes. There’s no point in this. This is really going to drag out like 2 hours isn’t it.

  85. And there goes the livestream again. I wish I could stop watching this massive marketing fail but, alas, the things I do for love.

  86. Maybe they are trying to tell us the Others are going to win?

    And it’s down again. Should have used Twitch or whatever live stream that Twitter uses.

  87. Seriously, I could’ve sat on that goddamn block and melted it already. I’m outta there- got better things to do with my time. I’ll get the details here later ?

  88. It proofed that people cannot follow simple instructions. If every one instead of typing their life story in the comment section had typed FIRE, like it was asked, we would probably already have it.

  93. This facebook live was a terrible idea. They don’t know how to promote trailer or some announcement. Get your act together HBO.

  95. they have at least 5 more cast members to pop up with messages I am thinking..peter, sophie,masie, kit and Emila will of course be the last one in full Dani mode

  97. Nym has been with me in bowels of Fleabottom, avoiding spoilers.

    I have only missed Sue. 😉

  101. Flayed Potatoes:
    Someone’s getting fired.

    I hope not. While this is an annoying misfire, I don’t think it’s worth anyone losing their jobs over. Maybe a demotion.

  103. Newbietothegame,
    Hi Newbie *reattaches arm that fell off and waves again*. Personally I think there’s still room for quite a bit of speculation. We (apparently) know what’s going to happen but there’s a lot of context missing. I would quite happily read the entire screen play if it was available and could still have fun discussing it, whereas most people like at least a little leeway on possibilities.

    As you haven’t read the leaks I’ll repeat my warning that they are major plot points. It’s along the lines of someone telling us before S6 that there would be a battle comprising Starks, Wildlings and Mormonts vs Boltons, Umbers and Karstarks, the Vale would sweep in at the last moment to save the day and Ramsay, Wun Wun, head Umber and, presumably, head Karstark would die. That still leaves lots open for guessing as far as I’m concerned, but would be waaaay more info than a lot of people wanted and would spoil their speculation fun.

  105. Lulus Mum,

    Eek! Thanks for the head’s up!

    Lord Parramandas,

    The only spoiler I saw was quite a while back, so there is one thing I know, but that’s it…and, quite frankly, it was something for which I’d been hoping, so that’s more than enough for me.

    Dee Stark,

    Hi!!! 🙂

  106. Dee Stark,

    I’m with you on this. With all the sh*t that is currently going in the world of real politics, I am saving all my outrage for events that actually merit it. A promotional event not going as planned is not making my list. Honestly, GOT doesn’t even need the promotion.

  111. Rygar:
    Nym has been with me in bowels of Fleabottom, avoiding spoilers.

    I have only missed Sue.?

    I haven’t been over to fleabottom in months, either.

    Ah, it looks like the Facebook thingy finally worked. Yay!!!

  113. Perhaps the key is to watch the live video to ‘Dark Side of the Moon’ in order to reveal the premiere date

  118. “The same thing is coming for all us. There’s only 1 war the matters…and it is here”. Was that new dialogue from Jon Snow??? Definitely sounded like it to me.

  123. After watching that block of ice (not) melt for an hour, it was good to get the teaser afterwards.

  125. I knew it! July 16. It’s the only date which makes sense given the tie-in with the All Star game, and the Labor Day holiday.

  126. BunBunStark:
    “The same thing is coming for all us. There’s only 1 war the matters…and it is here”. Was that new dialogue from Jon Snow??? Definitely sounded like it to me.

    i couldnt tell.. he has said things like that before so not sure

  130. I don’t know why people were complaining about this thing, I thought it was great. And maybe if people were actually doing what they were supposed to the ice would’ve melted sooner. It is great to know the actual date of the premiere and I loved that teaser video thingy at the end. And did I hear some new lines at the end or am I just imagining things?

  132. This thread makes me so happy that I ditched Facebook. I’d have been stuck watching the ice melt for hours too…

  133. selena: i couldnt tell.. he has said things like that before so not sure

    I just rewatched it…It definitely sounds like new dialogue. Every other quote was word-for-word what’s been said on the show before. But Jon’s full line was: “The same thing is coming for all of us. There’s only one war that matters: the Great War and it is here.” The fact that it was the final dialogue in the teaser leads me to believe it is new.

  136. BunBunStark,

    Yes it’s new! Trust me! I majored in Jon Snow studies!

    selena,

    I’m hoping for a Hardhome situation where he makes a speech and tells a bunch of them!

  137. Cheer up folks, it’s only 1/3 of a year away lol.

    Ok, please let there be a teaser trailer this weekend. Then a real trailer end of April.

  138. Rygar,

    That’s very kind of you, Rygar.

    I’ll pop by at some point.

    Oooooooo…did someone say countdown clock?

  139. Flayed Potatoes:
    BunBunStark,

    Yes it’s new! Trust me! I majored in Jon Snow studies!

    So have I. I may or may not be able to recite all of Jon’s lines in the show. And without a doubt, he’s never uttered that line of dialogue before. I like that he called it the Great War; it’s what Melisandre called it in 6×10 just before he banished her.

  143. Flayed Potatoes:

    I’m hoping for a Hardhome situation where he makes a speech and tells a bunch of them!

    Me too! And in a way, I guess it would make sense for them to reference that at some point? Also, I would love a callback at some point to the scene in 110 after Jon has returned to Castle Black and Mormont says “When dead men and worse come hunting for us in the night, do you think it matters who sits on the Iron Throne?” Time to move from The Game of Thrones to The Great War!

  145. Nymeria Warrior Queen,

    I am starting season 6 tonight 😀 did Hardhome, Dance of Dragons and Mothers Mercy last night ..if it hadnt been midnight my mom (who is watching for first time) would have made us keep going lol

  148. Anyone else see the spiral when the house sigils crumble? Wonder if it means they need to go back to the place where the WW were created to end their existence…

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