A press release yesterday announced a small but important change in the way that HBO delivers its premium content.
Cablevision, a cable provider in the New York area, has agreed to offer HBO NOW as a standalone streaming service to their Optimum Online customers. As most of you know, cable providers make you subscribe to the HBO movie channel before you can access any HBO content online. But without that channel subscription, which goes along with paying for basic cable and often times one of the other movie channels, you’re out of luck. And as we all know, none of this is cheap or even affordable for a substantial portion of the population. HBO’s recent decision to sell HBO NOW streaming service separately at a reasonable cost point may have caused the cable television industry to sit up and listen.
To our knowledge, Cablevision is the first to offer HBO content without requiring customers also subscribe to the movie channel. Although experts estimate that only 2% of the population watches everything via streaming services, they expect this number to rise as younger generations become a larger part of the consumer economy (and as more of us “oldsters” become more tech savvy).
Perhaps Cablevision saw the writing on the wall and if so, it’s a smart move. This is an opportunity for them to retain customers who don’t want to pay for thousands of useless channels and obtain those younger customers who would have never signed up for traditional cable in the first place.
Are you a “never had traditional cable” person or an “I cut the cord” person? Or are you stuck, like me, in a multi-year contract but want to cut the cord when you get the chance? Are you in the New York area and a Cablevision customer? What does this news mean to you?
Additional info from the press release after the jump:
Continue reading →