Urban Decay announces official ‘Game of Thrones’ makeup collection!

A look worthy of a queen!

A look worthy of a queen!

Turning looks is not what comes to mind when one thinks of Game of Thrones — makeup on female characters is minimal (Ellaria’s, and later Cersei’s, deadly lipstick aside) — but fierce women abound in Westeros, and their influence is likely to be writ large in the first-ever official Game of Thrones makeup collection.

Urban Decay, known for their cult favorite Naked eyeshadow palettes, announced today on Twitter and Instagram that they’re partnering with HBO to release a Thrones makeup line. Although plenty of GoT-influenced cosmetics are out there, this is the first time a major brand has received the blessing to be an “official” collection. The caption “Worlds will collide” was accompanied by the#ForTheThrone hashtag.


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Worlds will collide 🔥❄️#FORTHETHRONE #URBANDECAY @gameofthrones

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Details were scant in the video announcement — no release date other than April was specified — but a photo from the brand’s Instagram (featured above the cut) shows shades of teal, blue and gold eyeshadows, a frosty-looking shimmer that could be highlighter, and a berry-red lipstick. The video features flames that transition to frost before the two clash together (where have we seen that before?), and then a model appears sporting shimmering gold eyeshadow and coppery lipstick.

Frosty blue, shimmering gold — hmm, I wonder what the influences could be here. We’ll keep you posted as to release date, pricing and more as soon as Urban Decay gives us more information!

34 responses

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    1. I admit I’m no expert in marketing, but I really don’t get why this is even a thing. GOT is hardly synonymous with cosmetics- just seems like unnecessary branding if you ask me. Is anyone seriously gonna buy some blusher just because it has GOT slappped on the side? 🤷🏼‍♂️

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    2. Samantha:
      Ice Hunter,

      For those of us who love both GoT and makeup (there are a lot of us, who knew?), this is the opposite of sucking.

      I’m imagining Bunny Lebowski applying toe nail polish, lifting her leg in the direction of the dude, and then proclaiming… “you’re not blowing”

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    3. I’m honest to god getting so annoyed with HBO’s marketing for this final season. Now it’s makeup, I mean really?? Cool so super hype HBO…What about a poster?? Or an actually decent interview to hype fans up?? Or pictures that don’t mostly look like they were taken from Season 7?? Or y’know an actual TRAILER? This has to be the worst marketing I’ve seen them do before a season yet and it’s for the biggest season of them all, ridiculous. Here’s hoping we finally get something tomorrow…

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    4. David:
      I’m honest to god getting so annoyed with HBO’s marketing for this final season. Now it’s makeup, I mean really?? Cool so super hype HBO…What about a poster?? Or an actually decent interview to hype fans up?? Or pictures that don’t mostly look like they were taken from Season 7?? Or y’know an actual TRAILER? This has to be the worst marketing I’ve seen them do before a season yet and it’s for the biggest season of them all, ridiculous. Here’s hoping we finally get something tomorrow…

      Odd that there’s not at least a poster yet. As for the trailer, Season 7’s was 51 days before the premiere, Season 6’s was 48 days from premiere. We’re at 50 days today, so we’re right at that timeframe. If there’s no trailer by Tuesday, it’ll be the closest to a premiere they’ve gone without dropping the trailer. Season 5’s trailer was a whole 71 days before the premiere! They dropped the first trailer January 30th, 2015 during the IMAX Experience they did where the last 2 episodes of Season 4 aired in select theaters. They attached the Season 5 trailer to it. Season 5 premiered April 12th, 2015.

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    5. Jack Bauer 24,

      Jack, I must confess: I love how your enthusiasm for the show includes baseball-level knowledge of all the statistics on posters, trailers and red-carpet premieres. Do you keep all this information on an Excel spreadsheet, or do you have a giant whiteboard occupying an entire wall of your garage?

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    6. Love it. Urban Decay can make some amazing stuff, so I hope this lives up to it (not a palette full of neutrals with one blue and one orange or some crap). Fire, ice, dragons, etc can provide some great colour opportunities, it doesn’t matter if the characters wear over the top makeup. Except Drogo, hee.

      I’m a makeup collector so if they kill the packaging, it’ll be great.

        Quote  Reply

    7. Samantha,

      Pigeon,

      I too love it!! I do so swoon over gorgeous packaging. Urban Decay always does such beautiful jobs of their packaging (the packaging design for the 2016 Full Spectrum palette is my favourite forever) and they have some great stuff so I’m dying to see their palette and palette design for this one.

      I’m dying more for a trailer, poster, and/or sneak peak photos (I always keep an eye out for your comments and predictions, Jack Bauer 24) but I’m pretty over the moon about this! 🌜💫

        Quote  Reply

    8. Samantha:
      Ice Hunter,

      For those of us who love both GoT and makeup (there are a lot of us, who knew?), this is the opposite of sucking.

      </blockquote

      You're assuming I don't like makeup. I no longer wear it (I'm a bit old), but once upon a time I did. My objection is that when I think of GoT I don't think of makeup. Ever. OK, I think of fake blood, soot, dirt and mud….but not blue eye shadow. It's the marketing I object to, not Urban Decay.

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    9. Wolfish:
      Jack Bauer 24,

      Jack, I must confess: I love how your enthusiasm for the show includes baseball-level knowledge of all the statistics on posters, trailers and red-carpet premieres. Do you keep all this information on an Excel spreadsheet, or do you have a giant whiteboard occupying an entire wall of your garage?

      😀 Maybe a bit of both? A lot of it’s engraved in my brain at this point lol.

        Quote  Reply

    10. Another good marketing idea. I hope their palette is suitable for all tones and ages. I would also add genders and lifestyles. For example, (without too much stereotyping I hope): The Brienne types like long-stay as they cannot always refresh during battles. Daenerys types like versions that can handle the high altitude and windy condition, and is easy on animals. Cersei, stuff that stays in place without melting/shifting in the warm indoor environment. Olenna, lots of moisturizing. Arya, limited transferring as she needs to switch faces without lipstick getting everywhere. Gilly, needs child-proof packing. Missandei needs make-up without the ashy base stuff that is so bad on darker skin. Loras’ surviving friends need glitter for the clubbing, subtle earth tones for work hours, eyebrow gel for every day. Sansa needs good freckle coverage for sensitive skin. Tyrion, scar coverage and eyebrow gel. Jaime, beard moisturizer and gel.

      Catspaw Assassin,

      Lol!

      Who will probably use Urban Decay for your special needs.

        Quote  Reply

    11. Adrianacandle:
      I’m dying more for a trailer, poster, and/or sneak peak photos (I always keep an eye out for your comments and predictions, Jack Bauer 24) but I’m pretty over the moon about this! 🌜💫

      Thanks! For what it’s worth, one of the Create For The Throne artists posted on IG, saying that HBO told him they’re holding off posting some of the stuff since everyone is so focused on the trailer. HBO doesn’t want the artists creations overshadowed with everyone asking about the trailer. They told him they were holding off until March for the creation.

      https://twitter.com/noone10247583/status/1097743414936797185

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    12. Mango:
      Or should a “dead” man (ie. Jon) avoid anything labelled “Decay”?

      LOL oh, I scared the cat with my laugh there XD

      I was going to agree with the eyebrow/beard products and maybe suggest a good lip moisturizer to keep luscious lips full and kissable in icy windswept environments and all set for date nights in caves, but that would be an excellent disclaimer!

      *With skin that has been deceased for any period of time, please avoid Urban Decay products.

      ;D

        Quote  Reply

    13. Adrianacandle:
      Samantha,

      Pigeon,

      I too love it!! I do so swoon over gorgeous packaging. Urban Decay always does such beautiful jobs of their packaging (the packaging design for the 2016 Full Spectrum palette is my favourite forever) and they have some great stuff so I’m dying to see their palette and palette design for this one.

      I’m dying more for a trailer, poster, and/or sneak peak photos (I always keep an eye out for your comments and predictions, Jack Bauer 24) but I’m pretty over the moon about this! 🌜💫

      They could do something really nice with this…remember the Alice in Wonderland and NYC palettes?? I love Full Spectrum too ❤ (and still have my Electric palette). There are so many unlicensed makeup lines alluding to GoT without having to pay for the name, that I’m willing to bet that this one will be stunning. Also, I want a pale silver highlight with just a hint of blue. Sigh. *daydreams*

      Mango,

      All of this! 😆

        Quote  Reply

    14. I’m going to have whatever Melisandre is having. Preferably to go with a ruby at the neck. And the big cloak with myriads of potions.

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    15. Jack Bauer 24:
      50 days! #ForTheThrone

      I am NOT being sarcastic when I say thank you for your “# of days left” updates. I don’t get the “Countdown Clock” on my cellphone, and I lose track of time. (Is it just me, or has anyone else noticed that the older you get the faster the weeks fly by?)

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    16. Jack Bauer 24,

      F*ck it! I say monetize everything about GoT! I want:
      • an Arya Stark cutlery set;
      • a line of Sandor Clegane Healthy Choice chicken dinners;
      • Sandor Ale [why that “Omegang” or whatever the licensee’s name is hasn’t come out with it yet boggles my mind];
      • Nike line of Arya’s Bloody Sneakers;
      • Sansa Stark Rx anti-depressants;
      • Jon Snow “6-pack abs in 60 days” workout video;
      • Samwell Tarly chemical peel & skin rejuvenator;
      • Hot Pie kidney pie (w/o the kidneys);
      • King Robert stretch jeans;
      • Blackwater Bay green swimming pool dye and Field of Fire 2.0 red dye… Oh, wait, we already have that down here in Florida with the green algae blooms choking the waterways and the Red Tide killing all the fish,
      • A “Burn the Mall!” $100,000 Challenge. (Pigeon knows what I mean.);
      • US Postal Service GoT stamps. (Why they didn’t issue stamps last year jointly with UK Royal Mail makes 0 sense.)
      • Bran Stark opaque white contact lenses;

      (to be cont.)

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    17. Catspaw Assassin:
      When this deceased Assassin needs a touch-up, he goes to a mortician.

      _____________
      Speaking of deceased characters (I admit this is a terrible segue), here’s some Margaery Tyrell-related news:

      Natalie Dormer to star in Penny Dreadful revival on Showtime, “Penny Dreadful: City of Angels”

      Hollywood Reporter, 2/22/19
      “Game of Thrones’ Favorite to Star in Showtime’s ‘Penny Dreadful’ Revival”

      “Dormer will topline the series as Magda, a supernatural demon who can take the appearance of anyone she chooses and who manifests in a number of guises throughout the story. The character is a dangerous enemy and invaluable ally.”
      ***
      “Production will begin this year. A premiere date has not yet been determined.”

      ______________
      EW 2/22/19:

      “Game of Thrones star Natalie Dormer has adopted a new fantasy world as her playground.
      The actress, 37, heads to the City of Angels for a starring role in Showtime’s new Penny Dreadful series. And the character seems right up Dormer’s alley.

      Magda is a supernatural, shapeshifting demon “who can take the appearance of anyone she chooses and manifests in a number of guises throughout the story,” according to the official description from Showtime. “Charismatic, clever, and chameleonic, Magda is a dangerous enemy and an invaluable ally.”

      City of Angels, with all new characters and stories, is a “spiritual descendant” of the original Penny Dreadful, which starred Eva Green and Josh Hartnett in a Victorian-era London setting with all manner of fantastical literary figures surrounding them.
      ___________
      We now return you to your regularly scheduled
      Urban Decay cosmetics discussion.

        Quote  Reply

    18. Ten Bears,

      I want one of each!!!!

      The stretch jeans remind me of my absolute favourite GoT parody animation series that I’m about to watch for the 4th time. They are quite clever and unfortunately only made up to Season 4, but it’s highly amusing (and I don’t watch many of those kinds of things). At any rate, the scene where Robert dispatches Lancel to find a “breastplate stretcher”, joking to Ned that he’ll never find it, and Lancel returns immediately with a “Breastplate Stretcher for Fat F*ck Kings”, is one of many small moments that made me howl with laughter. It’s at about 2 minutes in:

        Quote  Reply

    19. Well, I’m hoping for something very very very very soon…all those press junket interviews, trailer, poster, all of the above? The makeup is nice but doesn’t thrill me. Unless you use it to write “GoT” on your face or something, how would anyone identify the connection? xD I usually do wear a smallish to moderate amount of makeup coordinated with my outfits, sometimes a little more…but so long as I’ve got concealer, a rainbow of eye shadow and nail polish, several lipsticks and a couple of eyeliners, I see no need for more. Mascara just gets on my glasses, so that’s out. What I have lasts years and years. And nobody’s gonna get up-close and observe it anyway, so makeup doesn’t excite me much. It’s just something that looks kinda cool. My favorite kind is the glittery eye shadow that rolls on–such a quick, clean, easy way to get some color! +D

        Quote  Reply

    20. Ten Bears,

      This one I’m NOT making up: GoT Oreos cookies. Here’s an article from PopSugar.com:

      Arya Serious?! Game of Thrones Oreos Are Coming Soon”
      from PopSugar, 3/23/29, by Karenna Meredith

      

”I may not be the mother of dragons, but I’d like to be known as the mother of Oreos. I consider my hidden talent finishing off a sleeve in one sitting, preferably while binge-watching my favorite series. So when the news of Game of Thrones-themed Oreos was confirmed, imagine my delight! According to Instagram user and possible food detective, @candyhunting, the chocolate sandwich cookies will hit shelves before the HBO’s show final season premiere on April 14

      It looks like there won’t be any changes to the traditional Oreos, but they will be decked out in dark packaging, showing off the names of House Targaryen, Lannister, and Stark. This appears to be the latest in GoT’s “#ForTheThrone” campaign, which already resulted in an Urban Decay collection and a Bud Light Super Bowl commercial.”

        Quote  Reply

    21. Pigeon,

      The Alice in Wonderland palette is the one with the pop-up, right? That was such a great touch (I love pop-ups!). I agree, I think this one will be beautiful too! An icy silver with just a whisper of blue would be gorgeous (and would have been just what I was looking for when I was trying to style the Glinda bubble dress I had done from Wicked! Glinda is so sparkly in her bubble dress, I couldn’t resist… My dad will compare the attraction to sparkle with fish being attracted to sparkly bait. Dads.)

      Ten Bears,

      That was beautiful!! 🤣

        Quote  Reply

    22. Multi show trailer just dropped from HBO with a few seconds of Jon et al arriving at Winterfell. Wow. But dammit HBO quit trolling!

        Quote  Reply

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