Listen up, Game of Thrones collectors! ReedPOP, a fan-based boutique group within Reed Exhibitions, is collaborating with HBO to develop an all-new assortment of Game of Thrones merchandise.
The collection will include (but not be limited to) apparel, barware, bags and keychains. These products will be available exclusively at ReedPOP events, the first of which will be Emerald City Comic Con in Seattle from March 1 – 4th. Additional products are expected to launch throughout the year at ReedPOP’s various events around the world including New York Comic Con.
“Comic Con attendees are some of the most passionate fans in the world, and we are excited to join forces with ReedPOP to offer them unique, exclusive Game of Thrones products,” said Jeff Peters, the vice president of HBO Licensing and Retail. “We’ll be kicking the partnership off with an impressive lineup of items at ECCC, but this is just the beginning. Fans can expect to see more awesome items at ReedPOP events around the globe.”
“Game of Thrones is a global phenomenon that our fans can never get enough of,” said Lance Fensterman, ReedPOP‘s senior vice president. “Both the programming and talent have historically been a huge hit with fans at our shows, so creating this crossover to provide an exclusive collection of merchandise was a no-brainer.”