The Game of Thrones fandom itself, and the show’s viral effect on social media is the focus this week in the Wall Street Journal. The pieces dive deep into the history of Game of Thrones‘ interaction with the internet, profiles a few of Twitter’s #FakeWesteros stars, and talks to the fan communities that have sprung up around the series, including our own.
“How ‘Game of Thrones’ Became the Most Viral Show on Television” by Michael Calia and Mike Ayers examines HBO’s cleverly constructed method of connecting fans to the series through social media, and by working with the fan sites since the beginning. The show had an immediate impact, with our WinterPhil founding WinterIsComing.net back in 2008, long before season 1, and Phil pops up in this piece. The creative promotional efforts each year keep Game of Thrones on viewers’ lips, and most importantly in their minds when they start talking online and spreading the word.
WSJ checked in yesterday with three of Twitter’s most high-profile Game of Thrones character accounts. It’s always great to learn more about members of the fandom behind the mask, so to speak. Be sure to swing by WSJ to learn more about the real people who bring @GoT_Tyrion, @Daenerys, and @LordSnow to life!
Today’s feature goes “Inside the Vast Online Kingdom of ‘Game of Thrones’ Fans,” focusing on fan communities such as WinterisComing.net, Reddit, Westeros.org and yes, Watchers on the Wall. I spoke with WSJ reporter Michael Calia, the author of the piece, and if you visit the article, you’ll find some quotes from me. It was a lovely discussion to have and I’m quite pleased with how the WSJ series on Game of Thrones has turned out, lacking the condescension that some pieces on fan communities sometimes have.
The “vast online kingdom” (or queendom) of fandom is nicely conveyed in the article, and the reminder of how deep and rewarding our fan communities can be is a great one to have, going into the new season of Game of Thrones.