Game of Thrones Soars Again, Grabbing Over 9 Million Viewers with “Stormborn”

Theon and Yara admiring this week's ratings

Theon and Yara admiring this week’s ratings

Last week, Game of Thrones annihilated their ratings record with the season premiere “Dragonstone”, bringing in over ten million viewers. The show didn’t quite top that with this week’s second episode, but it wasn’t far off, with GoT still beating all their previous season’s record numbers. According to Zap2It, a staggering 9.27 million viewers tuned in to “Stormborn”, seeing the results of Daenerys’ landing on Dragonstone, complete with an explosive sea battle that didn’t pull any punches.

Expanding on the numbers a bit, Game of Thrones reportedly scored a 4.3 in the ever-important 18-49 demographic.

The huge viewership numbers might be a result of HBO’s current offer of free streaming for 1 month, but that probably has a small effect. Each year we’ve seen Game of Thrones ratings climb, reaching new heights every season. I wouldn’t be surprised to see the record smashed again by the end of season seven, and it most certainly will be in season eight as we reach the endgame.

Looking back at the beginning, it’s strange to think the nerdy show based on our favorite books that we hoped would last a few seasons has come this far. A few years, and then some. Here’s to taking the world by storm!

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25 responses

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    1. Those numbers are staggering, especially for a premium cable show. The ceiling for the show’s audience increases every year.

      While the Live+SD viewership took a (very) slight dip for Episode 2, that’s consistent with what’s happened virtually every season. Premieres and finales are always the episodes that people are most inclined to watch live – after the initial hype of the show’s return subsides, there will always be a few who will save the episode and watch it later in the week. I expect the audience will now remain relatively level until the finale, at which point we should see another new series high. And the total viewership across all platforms for the entire season should blow the previous record – I believe it was something like 23 million? – completely away.

      And of course, none of these numbers include international viewers, or the reported 90 million torrents for the premiere, which is just straight ridiculous.

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    2. I am looking forward to seeing Ygritte return to Game to Thrones…

      That was a great scene when Jon buried Ygritte North of the Wall

      This is not a spoiler… I am just wondering what could D&D do to shock watchers on the wall?….

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    3. It is funny thinking back on how we were the first couple of seasons waiting nervously for the numbers. It’s equally funny how thrilled we were for it to break 3 mil with the season 1 finale.

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    4. firstone: This is not a spoiler… I am just wondering what could D&D do to shock watchers on the wall?….

      Make a special announcement that George is publishing Winds of Winter this December.

      Nothing but nothing! would be more shocking!

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    5. Game of Thrones reportedly scored a 4.3 in the ever-important 18-49 demographic.

      Phew, so I’m still important!

      What will happen to me after 49?

      Well, GoT will have ended so I’m not sure I’ll find a show that makes me subscribe to HBO Nordic (online). I watch very little telly anyway, and all of it online for years (I haven’t even had an actual TV set for a few years now after my steam-powered cast-off from mum&dad gave up the ghost) so I don’t have any TV habits anymore. Except GoT, with a 24hr delay, so 4am Tuesday morning when it becomes available online where I live.

      Interesting and encouraging as these US viewing figures are, I wonder how indicative they are of legal viewership across the globe on all platforms. I mean, like GoT is apparently HUGE in Brazil, and that’s one big, populous country. Apparently GoT is legally available in like 170 countries worldwide, and I think more and more of “the ever-important 18-49 demographic” are switching online, on-demand, all across the globe.

      HBO know the figures but they’re not telling.

      I’m a terrible customer. I only subscribe to HBO Nordic for the run of the GoT season, then cancel my subscription (always citing my reason as “GoT”) and then subscribe again next year, and because of their marketing campaigns, the first month has always been free. With a 10-episode season, you had to pay for two months (at 9.95 euros per month) to get the finale. This year, 7 episodes, one free month (4 episodes), pay 9.95 euro for another month (the last 3 episodes). Done.

      I don’t see the point of pirating if you can get it legit for the price of a couple of pints. I want to pay HBO so they have money to create this amazing show. I want all the crew and craftspeople who make the magic happen get a fair day’s work and a fair day’s pay. Pirating is a fuck you to all and everyone who works on the show. It’s tantamount to saying: I don’t want to pay for your hard work, but I want to be entertained by it because… I’m entitled or something. That’s exactly how slavers in GoT think.

      Sorry about the rant.

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    6. The huge viewership numbers might be a result of HBO’s current offer of free streaming for 1 month, but that probably has a small effect

      Streaming is not counted for TV ratings. HBO tracks streaming viewership seperately and Nielsen supplies the tv ratings.

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    7. firstone:
      I am looking forward to seeing Ygritte return to Game to Thrones…

      That was a great scene when Jon buried Ygritte North of the Wall

      This is not a spoiler… I am just wondering what could D&D do to shock watchers on the wall?….

      Well she is burried… so it shouldn’t be able to get out.

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    8. Good to hear it’s held up, still the second highest audience ever

      Reckon it will be even higher next episode because we’re starting to see some action etc

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    9. Chilli:
      firstone,

      Ygritte was burned. But Hodor wasn’t. Maybe we’ll see him back this or next season. Would be terrible for Bran.

      Yeah it would be great if amongst all the hordes of Wights we see Wight Hodor and Wight Hardhome woman and people we have seen

      What would really creep me out is being able to Wight the bodies in the graves, eg if the NK goes to the farm and turns that Father and Daughter into Wights, ugh.

      Would make for great TV though and a great way to show how all those Wights were once people with life stories etc

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    10. What I can see from this is that each new season is an improvement over the previous. It’s expected from a franchise like this, where the story knows where it’s going.

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