HBO has decided not to release their “live plus same day” ratings anymore. Quoth the three-eyed raven:
HBO subscribers have available to them an array of entry points to watch our programming – HBO linear feeds, DVR, HBO On Demand and HBO GO –and a single airing is no longer representative of an HBO show’s true audience size. Today, it is common for final gross-audience figures to grow anywhere from five to ten times viewership after an initial airing. With this in mind, starting in 2015, HBO viewership figures will first be made available by us approximately two weeks after a program’s premiere, compiling [seven days of DVR playback ratings from] Nielsen and preliminary HBO On Demand and HBO GO data.
Not a surprising move, since daily numbers mean very little – both concerning the overall popularity of the show (though there is a correlation) and the impact on HBO’s success (non-existent, since they do not run ads), as a certain someone likes to remind us. We will keep an eye on the grand total number of viewers who have seen an episode, then. Last season’s tally stands at the average of 19 million per episode.
In practice, however, this turn of events actually does not change anything much. There will be no more press releases from HBO touting the record breaking airing of the latest episode on Mondays, but come Tuesday, we should still find out about the numbers through our usual sources, since Nielsen will continue their count. Watchers on the Wall will thus be able to again play with numbers come next season, comparing them to the metrics from the past.