Diageo and HBO team up to produce Game of Thrones-themed whiskeys

JohnnieWalker

For those hoping to celebrate their enthusiasm for Game of Thrones with stronger stuff than Ommegang Brewery’s (delicious) Royal Reserve Collection, HBO and Diageo, the world’s largest producer of spirits, are excited to announce a Game of Thrones-themed collection that will hit stores this autumn.

In celebration of the final season of Game of Thrones, Diageo and HBO have collaborated to produce a collection of Game of Thrones-themed single malts as well as a wonderfully punny Johnnie Walker scotch whiskey, White Walker (I mean, what else do you name a Johnnie Walker product in a collaboration like this? Johnnie Snow, I suppose).

The blend was created by whisky specialist George Harper along with a small team at Johnnie Walker. At the heart of this new, innovative blend are single malts from Cardhu and Clynelish in Scotland. It contains notes of caramelized sugar and vanilla, fresh red berries with a touch of orchard fruit and is best served (wait for it …) chilled.

Johnnie Walker’s White Walker will be will be available nationwide starting October 2018 wherever fine spirits are sold.

Each of the eight single malts in the collection have been named after Westeros houses and will be available nationwide starting fall 2018 wherever fine spirits are sold. Suggested retail pricing is included below.

White Walker by Johnnie Walker SRP: $36 for 750ml; ABV 41.7%

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Game of Thrones House Tully – Singleton of Glendullan Select; SRP: $29.99 for 750ml; ABV 40%

Game of Thrones House Stark – Dalwhinnie Winter’s Frost; SRP: $39.99 for 750ml; ABV 43%

Game of Thrones House Targaryen – Cardhu Gold Reserve; SRP: $39.99 for 750ml; ABV 40%

Game of Thrones House Lannister – Lagavulin 9 Year Old; SRP: $64.99 for 750ml; ABV 46%

Game of Thrones The Night’s Watch – Oban Bay Reserve; SRP: $62.99 for 750ml; ABV 43%

Game of Thrones House Greyjoy – Talisker Select Reserve; SRP: $44.99 for 750ml; ABV 45.8%

Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old; SRP: $64.99 for 750ml; ABV 40%

Game of Thrones House Tyrell – Clynelish Reserve; SRP: $59.99 for 750ml; ABV 51.2%

“Groundbreaking partnerships continue to be a strategic initiative for Diageo as they foster exceptional creative collaboration and help showcase the breadth of our portfolio,” said Dan Sanborn, Senior Vice President, Culture and Partnerships at Diageo “We are very proud to have our collection of single malts and Johnnie Walker, the number one scotch whisky brand in the world, collaborate with HBO’s most successful TV franchise to develop these limited-edition offerings for fans to collect and celebrate the final season of Games of Thrones.”

“We knew there was fan appetite for a Game of Thrones whisky and once we saw Diageo’s vision for a way to collaborate together we knew the idea was perfect and the time was now,” said Jeff Peters, Vice President, Licensing & Retail at HBO. “From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with both White Walker by Johnnie Walker and the single malt collection. We’re confident fans will enjoy sipping these delicious whiskies as they wait for season eight and beyond.”

12 Comments

  1. This is one of the most fun promotions ever! Great idea!

    Finally, something useful I can buy as a “souvenir” from this series……And in time for holiday gifts!

    (Drink in moderation and within the applicable law.)

  2. Clynelish Reserve; SRP: $59.99 for 750ml; ABV 51.2%

    I’m no fan of adding water to whisky but for 51.2% ABV I’d definitely make an exception!

    Perhaps the distillery belongs to a different company or is still independent but it’s a pity there isn’t an “As High as Honour – House Arryn” Arran Whisky special!

  3. Ten Bears:
    Mr Derp,

    Is he holding an umbrella or an ice javelin ?

    Hmmm, Can’t it be both? I think it’s mostly an ice javelin, but there’s gotta be a button on the side or something that goes into umbrella mode too. And maybe a separate button for a rotor system to pop up that can fly him away at any given moment.

  4. Now, I am not a fan of whisky, I like the smell not the taste of it, but I would surely be happy to get one of them bottles – hope they will be sold in Europe too 🙂

  5. Not excited about the blend, though I’ll probably get one just to add to my beer bottle collection. The single malts, on the other hand, are most enticing! Lagavulin is my usual favorite, so I guess I belong to House Lannister after all. That would actually be a fun premise for a blind tasting party: being Sorted by house based on whisky (must use Scottish spelling here) preference.

  6. Now I’m thinking about how my taste in Scotch runs to the smoky, peaty Islay products, and how the best whisky-distillers in Westeros would therefore likely be the Crannogmen, because they’d have a wealth of peat bogs. House Reed should have their own label! Drinking it might even turn you into a Greenseer.

  7. Firannion,

    Have you tried Caol Ila? I enjoy all the Islay malts, even the less peaty ones.

    A pity that Cask Islay isn’t a Diageo bottling, otherwise the House of Lannister malt should be Cask Islay on the Rocks.

    I’ll get me coat

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