If you thought the Game of Thrones merch train was rolling to a stop, you’ve got another thing coming, with Comic-Con coming up!
Brewery Ommegang and HBO announced today their 15th- and final– offering in their profitable partnership inspired by Game of Thrones. They’ll cap off the potent series with “My Watch Has Ended,” what they describe as “an imperial brown ale brewed with maple syrup and fenugreek.” The new ale will be available in the fall.
“We’ve brewed an amazing array of different beers over the course of this partnership, and it’s been our pleasure to be part of this phenomonal story,” says Brewery Ommegang president Doug Campbell. “A tribute to fans everywhere, My Watch Has Ended is a fitting end to the series, and a reflection of the mindset of fans now that this epic story has come to a close. We hope it’s something they’ll enjoy with friends as they reminisce about their favorite episodes and characters.”
“Fifteen beers and six years later, we’ve now arrived at our aptly named final beer, My Watch Has Ended,” said Jeff Peters, VP of Licensing & Retail. “What an incredible collaboration this partnership with Brewery Ommegang has been, and we couldn’t be prouder of this final product. Cheers!”
My Watch Has Ended is reportedly brewed with “two-row base malt, specialty grains such as oat flakes and chocolate malt, plus maple syrup and fenugreek, an herb with a maple-like aroma and flavor. Hopped with Hallertau Magnum and Styrian Golding varietals and fermented with an English ale yeast, with aromas of sweet maple and caramelized sugar, the beer pours a rich mahogany. Notes of cocoa and toffee and a smooth, velvety mouthfeel finish dry, with gently smoldering roast.” The ale has an 8% ABV, and will be available on draft and in 750 ml bottles at the suggested retail price of $11.99/bottle.
My Watch Has Ended lands in the late fall just in time for the holidays, and alongside the Collector’s Edition pack, featuring three previously released beers: Take the Black Stout, Fire and Blood Red Ale, and Winter is Here Double Wit, plus a commemorative glass! The previous Collector’s Edition Ommegang sets have been beautifully packaged and modestly priced so we’re looking forward to this one as well.
And of course we love a good Night’s Watch reference here at the Wall. Are you collectors looking forward to adding this one to your lot or sad the collection is coming to a close?