Adidas and HBO unveil their collection of Game of Thrones themed sneakers

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Jokes about Game of Thrones leaving large shoes to fill after season 8 can now take on an all new meaning as HBO and Adidas have revealed their new Adidas x Game of Thrones sneakers collection: six new versions of the Ultra Boost 4.0, each with a distinctly Westerosi design.

According to Esquire, the collection includes sneakers styled after…

House Stark

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House Lannister

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Two for House Targaryen, one titled “Targaryen dragons” …

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and another simply titled “House Targaryen,” patterned after Daenerys’ white fur dress.

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The Night’s Watch also got a pair of sneakers styled after them…

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…as did the White Walkers!

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“When you look at Adidas and HBO, or Game of Thrones particularly, you have two powerhouses and two iconic brands,” Adidas Running project manager, Stephan Schneider, told Highsnobiety. “We wanted to bring a sports icon and blend that with a cultural icon to create a really powerful and meaningful story.

“HBO was very open to our suggestions for how we would bring everything to life. I think that’s the beauty of the collaboration between Ultra Boost and Game of Thrones. It speaks to all three dimensions, all consumers. So you definitely talk to the sneakerhead, you’ll talk to the Game of Thrones fan, but you’ll also have a shoe that you can actually run in. It’s just a very cool new spin on a running shoe.”

Jeff Peter, the vice president of licensing and retail at HBO added: “The entire project is exciting, but seeing the shoes in person for the first time was a huge highlight. Translating our show motifs into footwear was a fun puzzle to solve.”

The Adidas x Game of Thrones sneakers will be available to purchase on March 22, each retailing at $180.

28 responses

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    1. House Stark isn’t dark enough… and it looks exactly like the White Walkers shoe… is that a clue?

      ahh, looked at the article, you have the wrong shoe under Stark, it should be grey.

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    2. Mr Derp:
      Where’s the pair of bloody sneakers? Should’ve marked those as a special limited time Arya edition.

      ———
      You read my mind! Where the f*ck are Arya’s Bloody Sneakers???? That was a no-brainer. Adidas would’ve made a fortune. Just from me.

      👸🏻🗡👟💉👟💉

      #ASNAWP
      #LastWomanStanding

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    3. Q: What distinguishes “House Stark” sneakers from any old sneakers?

      Q: For $180 a pair, why should fans buy these sneakers? (I don’t see any House sigils on any of them.)

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    4. Geez, they are really getting every last $ out of this before it’s over aren’t they?

      Still haven’t forgiven them for Bud Light.

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    5. Clob:
      If they made the “Targaryen dragons” or “Night’s Watch” a golf shoe I might buy a pair.

      Oh hell yeah! Some grey golf shoes, a bag featuring the Stark direwolf, and little direwolf puppy head covers!

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    6. Ten Bears:
      Q: What distinguishes “House Stark” sneakers from any old sneakers?

      Q: For $180 a pair, why should fans buy these sneakers? (I don’t see any House sigils on any of them.)

      Exactly, all they have is a tag on the back with the house words. If they had incorporated the house sigils somehow I would maybe at least think about it but no way would I pay $180 for something as plain as these.

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    7. I like most of them…especially the black Targaryen & White Walkers. But the choices for men are so much better, and I’m not a girl who needs one more pair of shoes anyway. ;p Plus, I can’t imagine what would make a pair of sneakers worth more than, like, $20-50. And I’d have to truly adore them to go for the upper amounts. Just wouldn’t see the point. Nothing about them screams “GoT” except for the rear tags, as if anyone would ever see those. The white Targaryen one is nice, but kinda plain without the Dany-coat reference. Lannister’s cool too, and the others are just…monochromatic sneakers! *shrug*

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    8. Shoes are not a good idea for a fan. Obviously T-shirts and everything that you wear higher than on your feet is more likely to be seen and provoke a smile exchange with randomly met got’s fan. I’ve bought a T with Stark Sigil and my name below and it worked. Putting anything from got on your shoes probably won’t give you anything.

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    9. They look like they’ve just taken their normal shoes and stitched/hot glued the words in the back – PATHETIC – and I’m someone whose spent thousands on GOT merch but this is just ridiculous
      Yeh nah thanx I’ll be buying cerise’s crown and that viserion attacking the wall figure

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    10. Honestly, it’s sooooo scammy 🙂
      Those boots are nowhere to be special, yet they have made GoT collection to suck some money. As far as I love HBO’s marketing, that’s a bad move 🙁
      The only boots pair that resemble colors from house sigil are the Lannisters one, and even that is quite farfetched…

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    11. If i saw any of these without the background, I wouldn’t have made any connection to Game of thrones….so no, thank you.

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    12. Sneakerheads don’t bat an eye at $180.00. Yeezys and Jordans are $200-300 on release day- and immediately are listed online for 5 times that much. Don’t even get me started on the prices of designer sneakers like Golden Goose and Balenciaga!

      The shoes look fine, but plain. That said, Twój Stary is right. There’s more fan interaction value in a t shirt or hoodie!

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    13. Pigeon:
      Geez, they are really getting every last $ out of this before it’s over aren’t they?

      Still haven’t forgiven them for Bud Light.

      “Baby Sam” diapers. “Pedigree Ghost” dental sticks. “Osha’s Fist” toothpaste. “Sansanitary” tampons. even “Kraken” penis enlargement – none of these would make me forget the original sin of having Bud Light connected to GoT. let’s hear an expert:

      “fucking water! bring me some wine!” (Sandor Clegane, expert)

      when their marketing madness finally makes me lose my shit, please hold my back!

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    14. death by chickenfire: “Baby Sam” diapers. “Pedigree Ghost” dental sticks. “Osha’s Fist” toothpaste. “Sansanitary” tampons. even “Kraken” penis enlargement – none of these would make me forget the original sin of having Bud Light connected to GoT. let’s hear an expert:

      “fucking water! bring me some wine!” (Sandor Clegane, expert)

      when their marketing madness finally makes me lose my shit, please hold my back!

      https://twitter.com/johnvarvatos/status/1105852602502311937

      Just saw this. The merchandise is in full swing!

        Quote  Reply

    15. death by chickenfire: “Baby Sam” diapers. “Pedigree Ghost” dental sticks. “Osha’s Fist” toothpaste. “Sansanitary” tampons. even “Kraken” penis enlargement – none of these would make me forget the original sin of having Bud Light connected to GoT. let’s hear an expert:

      “fucking water! bring me some wine!” (Sandor Clegane, expert)

      when their marketing madness finally makes me lose my shit, please hold my back!

      Hahahaha!!! Perfect! You’ve summed it up expertly. 😆

        Quote  Reply

    16. No one looks at footwear and says, “Oh! Game of Thrones!” and no one does that for makeup. The fan who buys either knows what it is, and if that gives them pleasure then I’m all for it, but for me? Not happening.

      i have (non-licensed) wine and rocks glasses with Tyrion’s “That’s what I do, I drink and I know things” on them (prepping for S8), and a bedspread that I refer to as the Jon Snow throw because it’s dark gray and furry, but I don’t own any HBO official merch. Mostly because I don’t like their offerings.

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    17. Pigeon,

      You can make your own GoT memorabilia.

      • I’ve found it easy to make my own Hodor “Hold the Door!” stickers to affix to elevator panels, by printing an image of Hodor and the quote on address labels, and attaching them to Post-It notes. They’re removable so it’s not like I’m defacing property.

      Update:

      • I also mass-produced labels with an image of the Mad King with the caption “Burn the Mall!” I’ll have you know that after much deliberation, I refrained from plastering them all over the megamall down the street. Someone who doesn’t watch the show might think I was actually trying to incite arson.

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    18. Pigeon,

      Pigeon,

      For what occasion would I use a Young Ned “Noh, nowytends” label?

      I’ve got a Lyanna Mormont “62!” label for the elevator panel the next time I’m in a high-rise office building. I gotta think of something for The Hound… though it’s probably bad enough that every time I’m at a restaurant and the server comes to take our orders, I have to stop myself from saying “Think I’ll take two chickens.” Luckily, I have no compulsion to tell the waiter approaching with a pitcher to fill our glasses “F*ck water. Bring me wine.”

        Quote  Reply

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